Just read this thread in all its glory!
Shame to have seen it descend into the usual slagging match that always follows BBC (especially as this time he wasn't the first to start getting personal, just expressed (and owned) his opinion). BBC if you want a chance to vent your spleen in a supportive environment come to the next Sweet FA gig in the Tonbridge area. Can't beat them for a good chance to heckle
To get back on thread.....
It amazes me that mostly everyone who has contributed on the subject of this thread is naive enough to believe that the magazine is written to appeal to bass players. The title alone is enough to ensure that every issue will be bought by a significant number of bassists. The contents are there to promote the advertisers' interests. At the mo this (as far as I can see) is the contemporary music schools, so the mag has to promote the idea that bassists must be able to play all the modes of every scale at mega bpm on ERB's.
If GAK, Fender, Rickenbacker, Ashdown etc start being the largest advertisers then these technical tutorials and articles will disappear to be replaced with lessons on "How to Avoid Getting Your Scarf Caught in Your Strings" and "Which waistcoat buttons are least damaging to the back of your bass". If it's BC Rich then it'll be "How to stop your spandex causing static interference"
Alright, so I'm guilty of some fascetiousness here but seriously, the revenue generated by magazine sales is peanuts compared to advertising revenue. It ain't us it is written for, he who pays the piper calls the tune.