Was just about to post about this. RichTone (https://www.richtonemusic.co.uk/) is my local shop and I can’t say enough good things about it. First and foremost, the staff are all really great people - friendly, helpful and absolutely zero sales pressure. They also really take care of their customers. One staff member managed to bend the rules slightly to make sure there was a particular pedal sent to the store from the warehouse so I could try it out. I’ve been having problems with my synth (which I originally bought from them) which has twice come back from the Moog distributor with damage after a routine calibration and they are being great in helping get it sorted out.
They have a well-stocked showroom and one is free to try out stuff with no pressure. They get some pretty good used gear in too.
I try to do all my purchasing there wherever possible and they will price match. I wish I’d discovered it sooner, it’s been there over twelve years but I only started shopping there a couple of years ago.