I’d suggest reading up on what the popular controllers do and you’ll see how this differs.
In brief what this brings is this:
big touch screen with everything visible and easily to manipulate;
easy programming, both via the UI and via preconfigured device profiles;
dedicated screens which have an entire device’s controls preconfigured and laid out;
full DAHDSR envelopes with 1ms-60s stage times and fully adjustable stage curves from log to lin to exp;
64-step polyphonic sequencers to sequence notes and virtually unlimited parameters;
expression control that has not been done elsewhere (more on that later) but as teaser, what other controllers do you know of that remember where each preset’s expression level was at when it was disengaged allowing you to not have any nasty value jumps when you reengage it? This has absolute, pass-thru and relative expression modes.
As for price, of course there’s a ballpark-figure, but I’m not permitted to disclose it. Pricing will be announced when it has been finalised.