Hofner have been making concert-quality violins, cellos etc for decades; I don't know what change is expected there.
Gibson gave up on the 335 (poor sales...) but made a mint when the fashion changed, and now they are a key product 'with the Epiphone versions selling well, too...). We don't know what financial issues Hofner may or may not have, nor how to fix these; maybe it's time for a change, but maybe they'd be better off sticking to what they do best..? Speculation, all off it.
Disclaimer : I have many Hofner guitars and basses, (mostly vintage...), and find them to be excellent for my style and tastes. None of them come anywhere near the description 'boat anchor'. I do not (nor can I ...) play 'slap' bass, nor punk rock. Chord-melody is more 'my thing', and noodling. Peace.