Its just misleading. Claiming something is NOS, when in fact is just, well, isn't. There are plenty of phrases they could have used. Isn't closet classic something similar? Meaningless phrase outside of Fender, but at least it doesnt specifically mean something it isn't.
Also, I thought I read a description somewhere saying "NOS treatment". So, again, what is that? What "treatment" is done to the finish to make it NOS?