Looks like a kind of Musicman Reflex inspired bass. At £99 including a gig bag and lead, you probably can't go far wrong TBH.
Gear4music have a 30 day return option so the risk is minimal too.
As Hobbayne points out, Squier stuff is generally good for the money, and has the added advantage of holding onto their
prices quite well when/if you decide to sell to upgrade. Second hand is best for a lot of people, although if you're a complete novice
it's best to take along a more knowledgeable mate to help you.
Try something out if you can, as only then will you know what will suit you best.
If that's not possible, then at least prepare yourself for maybe having to buy & sell a bit till you find your 'fit',
although you never know you may get lucky first time! Good luck.