I thought it was lower than expected.
I thought they were going to pitch it at Fractal levels at £2000+, and they didn't.
They've gone straight for the Kemper Profiler - their regular unit and the new floor unit are £1500 ish and the DG tech is 3 or 4 years newer.
It's more than Helix, but Yamaha have huge economies of scale and the product is now mid life too, and Helix doesn't do profiling at all.
I think it's well priced.