I don't believe there's any brand damage by Ric protecting THEIR PRODUCTS. The Ric 4003 basses are still selling at about $1,949. They are holding up the player's end who buys one, keeping the value of it up, being a Ric they purchased. Not a cheap copy that has nothing in common with one of the finer basses made. True, Rics aren't liked by every player, but neither are Fenders, Gibsons, G&L's, etc. If you don't like a Ric, buy something else. Used 4003's in mint condition, sell for about $1,700. And they do sell.