If I was Fender, and I admit, I am a big Fender fan boy, I would make the following line of basses.
Vintage: These would be US Reissues in vintage colours made to original specs. Pretty much there American vintage range.
62 Jazz
62 Precision
70 Jazz
70 Precision (Fretted and Unlined Fretless Options)
51 Precision
73 Telecaster
66 Mustang
Modern: These would be a US model and a modern take on the Jazz, Precision and possibly the Mustang to compete with other high end manufacturers who have done their take on the Fender Jazz and Precision. They would be available in a range of standard Fender colours a range of more unique colours and limited runs in more unusual colours. There would be a choice of neck woods as well as matching headstocks on limited run colours. There would be the option of active and passive and different pickup configurations like PJ, Musicman as well as regular Jazz and Precision pickups. A fretless option, both lined and unlined would be available as a special order. These would be premium models and priced accordingly. You could configure your bass in the same way as the Sandberg website.
Traditional: These would be Mexican and Japanese made basses similar to what we have now in the Vintera and Hybrid range with a variety of price points. Options would be limited but there would be a Jazz, Precision, Mustang and Jaguar available. Colour choices would be limited but still a wide variety. Pickup choices would be limited to the standard Jazz, Precision and PJ configuration. There would be regular FSR models based on Vintage reissues, for example a 51 Precision, a Telecaster bass, a 62 Jazz, a 70 Fretless Precision along with special versions based on the Modern range, for example a PJ Precision in a limited colour. These basses would be the more entry to mid level basses, in a range of price options to suit the beginner to the more seasoned player.