[quote name='BigRedX' timestamp='1361010493' post='1979653']
I watched both videos all the way through.
There's one thing I really don't understand. Warwick produces spectacularly well-crafted basses, and their print marketing department produces some very good looking ads in the musical instrument press. So why do they also let these horrible sub-amateur-hour videos out into the public domain? IMO what were looking at should be considered the roughest of rough demos. How about a script written by someone articulate? And using someone who knows about cameras and lights and editing to film and edit it? It's not as though it's impossible to go back and fix/edit things later, so why produce such shoddy rubbish?
[/quote]
I agree with you in most of what you say but look at the video below, that's not what I would call professionally produced by any means. The difference is that Ed really goes the whole mile in showcasing the instrument and giving you a real taste of it's sonic capabilities.
[media]www.youtube.com/watch?v=tvpj2ovc4dk[/media]