It is cheeky charging more if you're already subscribed. I'm sure folk will pay it. If it was something I felt I wanted to know I'd pay for it. No problem. However, I don't, so I won't. Whilst I've never met Scott, the marketing crap does seem to have went overboard not to mention the totally clickbait videos.
Whether it is rampant greed or if Gary Willis wanted some decent cash and production costs meant he had to charge, I'm sure it'll get resolved one way or another.