Like Yamaha, they have a bit of a brand problem due to the fact there is a common perception that they are primarily for beginners; they are some of the lowest price and best value options going for beginners, except they don't have the heritage / cool factor of Squier or Epiphone. When people progress they tend to steer away from the brands they or their friends started out on and aspire to owning more prestige brands.
Whilst there are some more fancy / expensive models available, they are mostly rather dull, or there isn't much obvious difference between the cheap and expensive models. e.g. the Yamaha BB424 for £250 or the BB2024 which looks the same for £2500!