I just revisited it this morning, sat on the loo....
Far too much of it is Bassists talking about their instruments,but not in a good way.
BGM obviously send out a list of questions to loads of Bassists (most I have never heard of and I'm a bit of a nerd): "What was your first Bass, who do you regard as the best bassist, do you slap, do you use a 5 string bass etc etc? " This then get stitched together, either in a section where all these sit together or in subsequent pages where the slightly more famous ones are given a page to themselves but still answering the same questions.
This does not strike me as good journalism, more the results of a slightly unscientific survey!
So instead of getting some interesting comments about bass-playing you get "Geddy/Jaco/Alan Lancaster was the best player ever/ I never/always slap/ my first bass was Marlin Sidewinder, the action was 12' high etc etc. It's just variations on a theme and not that interesting.
Anyway, rant over, I'm guessing as digital media takes over, the budget and margins on this type of publication are getting squeezed and advertisers will only book space when their instruments are being reviewed. This has a knock-on effect to the level of scrutiny and about the worst Con I've seen of any bass reviewed is "outside of most people's price range" which is stating the bleeding obvious!