My ambition over the years when I had a subscription, was to win the Q Crossword. Then one September I was doing the crossword and happened to notice my name as one of the winners for the Carling Leeds Festival tickets , which had happened a couple of weeks earlier! I gave them a ring and they admitted a mess-up and I was sent 48 cans of Carling and a promise to next years Festival ( which Carling stopped sponsoring so never happened).
However they said in the meantime I could have 2 tickets to a gig at any of the Carling venues that were dotted around the country, went to see The Feeling at Newcastle. I also got sent a special framed copy of their 1000th Cover of which only 100 were printed and were quite rare.
I now do the Mojo Crossword but during lockdown they have stopped the prizes and nowadays everyone can look up the answers on t'net.....