Kev, I'd imagine it will only be the Harley Benton range being reduced as other brands, I assume, would go back to the manufacturer if there were problems.
I don't think anyone is unaware of what they are buying, no one is expecting a high end instrument. Just a perfectly useable, nicely made bass for fifty quid to your door. I spend more than that on fuel every week.
I understand what your saying though, if their 60th anniversary Fender P came up for £250 I'd have a broken keyboard from trying to order it so fast.