You guys are quick to judge, and a bit harsh IMO - a vox pop at a trade show isn't ever going to be much good - it's noisy, the interviewee is often unprepared, tired, asked the wrong questions. The pedals may not have been fully launched yet with demos etc, maybe they were rushed into prototypes for the show and a full release will follow - they might be really good?!
Wait and see. It's a bit of a shame to see so many people ready to shoot down one of our own UK brands.