Normally I like to sell the space to a bass related company like Elixir and Rotosound and the London Bass Guitar Show. The other ads are supplied to fill in the gaps when we don't have a specific ad booked there. I could get rid of them entirely if we had more people subbing, maybe another 50 people a month. Originally they were put in place because we had companies beating our door down asking for them, but the game seems to have changed and I'm finding it hard work filling them myself. Normally I get so far then the company stop responding. So when they're all set up properly, they help keep us afloat.
Pop ups were never part of the plan and as I have said in various places many times so far, they will be gone soon. I don't like them any more than anyone else and agree they just put people off.