I have to reluctantly agree with BRX on this, in the video he describes himself as an artist, yet most of the guitars on his company's website are essentially copes, or close copies of very traditional designs. Personally, I am conservative in my choice of bass, and half of mine are Fender Precisions. That's the half I play most, as well.
My reluctance is because I know how hard things are for any business in Finland (taxation, red tape, distance and weather being the prime factors) and, having spent some of the best years of my life living there, I have every sympathy with him.