Take Fender. Their instruments, be it bass or guitar, are all fundamentally based on body designs and innards that are over 60 years old; end of the day, if you want a Fender bass it's going to be a Jazz, Precision or maybe a Jaguar.
The whole reinvention element of their business model is to offer different colours, different woods, vintage-styled pickups, mixing up the guts of the basses (offering P/J pickups, active EQ) and so on, in the belief that it's something new, when it isn't.
I'm sure many people are of the belief that buying into Fender is like buying into Jaguar or Ferrari; this belief that the mass produced CNC'd instruments produced in Mexico or the far-east somehow share the lineage, legacy and pride of those built in the 50s and early 60s, but they aren't those instruments.
Don't get me wrong here, I don't detest Fender, I've owned several of their basses, but I would never buy another one, new or used. There's way more gear out there that's better, more versatile than anything they make.