There is a chap, Phil McKnight, who discusses these type of issues on his podcast/youtube channel. He worked in retail for many years as an owner of a guitar store.
I agree with him that many guitar brands are going for 'limited edition' more and more in 2023 as a marketing tool. Yes, they may well be limited runs, but the reason for it is to create a false sense of urgency...they could make more, but they don't so they'll sell the batch fast.