Lyrics, obviously, are a subjective topic, one man’s I wanna really, really, really
Wanna zigazig ah, is the next man’s The piano has been drinking, My neck tie is asleep. Obviously if you want to appeal to the lowest common denominator (the chart/pop buying herd) then you need to use broad brush stroke cliches in order to illicit general emotional responses en masse so to speak, All I Ask by Adele as an example, most people have had similar experiences so it’s easy to trigger an emotional response using such lyrics. However, if you write a verse alluding to one of the minor rings of Saturn and a chorus about a Golem in the shape of an artist’s armature emerging from the sea in order to eat the horizon then expect puzzled faces and no sales, like I do.