There might be huge technical ‘evidence’ as to why one ‘thing’ (wood, pedal, make, mode, bass) is better than another but in the end I think the majority of people make their decisions according to something far more mysterious, the vibe or the feeling they get from whatever ‘thing’ it is. There are endless threads on here (extremely helpful threads I hasten to add) on the merits of all sorts of ‘things’ that go into huge technical detail but I remain convinced that the final decisions we make about what equipment we choose is based, usually, upon highly subjective and nebulous criteria that it’s difficult to name, let alone define.