As a retired marketing guy and Mesa fan, here's my tuppence-worth. There's an old marketing adage that says the 'right' price for any product is the highest price each market will pay for it. While that may at first sound glib, there's a lot in there when you start digging. I once went to a marketing seminar presented by the UK Marketing Director of BMW cars. His opening remark was: "People often tell me my cars are expensive. That's not true - they are EXTREMELY expensive!" Needless to say, he delivered these remarks with a self-satisfied smile and a wink. Everybody in the audience got it. So, the only question that Mesa need to ask themselves is: Is our UK pricing policy reducing our sales to an unacceptably low level? If the answer is 'no', they've got it right. If the answer is 'yes', they've got it wrong.