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Dear Forum Members,[/size][/font]
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I felt that a few comments on this forum have been made based on inaccurate information and speculation, and respectfully, I would like to take the opportunity to respond.[/size][/font]
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Modern electronic manufacturing is highly automated so the location is irrelevant to quality, which is driven by component selection, quality assurance testing and control of the production process. Historically, Chinese manufacturing was initially attractive because of the lower labour costs, but wages now are close to those of western countries, which has led to the widespread use of automated assembly to remain competitive. Music Group invests heavily in such equipment, including a state-of-the-art $20m manufacturing facility dedicated to digital console production in our existing factory and a $100m investment in our new purpose-built factory.[/size][/font]
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The reason why so much manufacturing takes place in China is because of the critical density of companies operating here, and the massive (and accelerating) investment in supporting infrastructure that has made the Pearl River Delta region, encompassing Shenzhen, Dongguan, Guangzhou, Zhongshan (where we are located) and Zhuhai, as well as Hong Kong and Macau, the largest concentration of manufacturing in the world. It's fair to describe this region as the manufacturing equivalent of Silicon Valley, and of course many famous companies headquartered there also do their manufacturing here for the same reasons as us. I would urge you to visit this part of the world to see for yourself, and of course you are very welcome to come to see us.[/size][/font]
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How were we able to reduce the price of our existing products? The acquisition by Music Group brought benefits in both directions, and speaking from the perspective of Midas, we were able to benefit from the highly developed sourcing process that Music Group operates, which offered us not only a massive step change in the scale of economy in component procurement, but also the knowledge to buy from the original sources, rather than going through several layers of distribution, each in turn making their own margin. We're also no longer paying third party contract manufacturers to assemble our products, and not paying their associated overheads was an added cost saving to the other benefits of achieving total control of the production process [/size][/font]
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When Music Group took over Midas, the company was in a very dire position, and today we’re doing very well and rolling out innovative products such as PRO X digital console and its NEUTRON signal processing engine. Since the acquisition, the revenue of Midas has increased close to six-fold and all profits are continuously reinvested. I have been with Midas for close to 20 years and I am currently based in our Midas China facility which is managed by British engineers, some of whom have been working with us for ten years and more and all came from our Kidderminster facility - so we have far from vanished! I can honestly say that the investments that have been made by Music Group both on the engineering as well as the manufacturing side are way beyond anything that Midas has ever seen in its entire history. [/size][/font]
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Regarding the comments made about the Midas PRO Fader, we were unhappy with the quality and durability of the motorised faders we we were buying in (at considerable cost) and felt that we could do better ourselves. Prior to the Music Group acquisition, we had not even contemplated the idea of producing our own fader, however the resources that Music Group offered us allowed us the opportunity to do so, and this decision yielded many other benefits, including total quality control over the manufacturing process and lower costs that could be passed on to customers. [/size][/font]
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As a digital console manufacturer, Midas has a perspective on the actual application of motor faders that a component manufacturer would not have. The multi-disciplinary development project combined mechanical design, electronic hardware and software optimisation with a rigorous testing programme and an investment in material science to produce the best possible performance in actual operation in Midas PRO Series consoles. Semi-precious metals are used for the wiper fingers for their hard-wearing properties, and precision resistive tracks were created that offer highly linear positional accuracy, coupled with long-term durability and even response in use. The PRO Fader is rated for up to a million cycles – three times that of other leading manufacturers - and provides high linearity, robustness, and smooth feel during operation. [/size][/font]
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You can find out more here:-[/size][/font]
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[u][url="https://mail.music-group.com/owa/redir.aspx?C=RVI3cXQ4Q0izN64bYPO4wzi_hkthWtIIx0BcAM0PnrceRSlP4vJnAXMdcWnSWr1JixPDjpYG9QQ.&URL=https%3a%2f%2fwww.youtube.com%2fwatch%3fv%3dRD4Ebwvc_so"]https://www.youtube.com/watch?v=RD4Ebwvc_so[/url][/u][/size][/font][/color]
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Contrary to the impression given by one of the posts here, the Midas digital console engineering team (which has been in existence for well over a decade) has grown from 8 to 80 people under Music Group ownership, with an additional 12 job openings waiting to be filled, in our dedicated Manchester research and development facility. I encourage you visit us both in our Manchester and also our China facility so we can show you an operation we are very proud of. If you have any further questions about Music Group, please feel free to ask. [/size][/font]
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Al Walker[/size][/font][font=Verdana][size=3]
Music Group[/size][/font]