When was the last time Fender brought out something where there weren't established market leaders in place already? What useful innovations have they pushed since Mr Fender sold out in the 60's? The Dimension tried to enter a space created by Musicman and G&L 30-odd years previously. Who was that bass aimed at, who was the target market? It came across as a half-assed effort at entering the humbucker game, just flung out there in the hope that they could poach some stragglers from leading brands in that market. It seems like everything they "innovate" has already been done better elsewhere. How is it possible they don't lead the Jazz-on-steroids market? How have they never managed to develop (or even buy or licence) a class-leading pre-amp and mate it with their instruments?
Having that big F on the headstock is not enough to just plop something onto the market and not think strategically through design, production and marketing thoroughly before making the half-assed effort which has become their trademark, sadly. They got lazy on the legacy of that name. I'd be of the opinion that everything they offer is made better (and usually cheaper) by someone else. Then people say "Oh nobody wants Fender to do anything different" when it's more that everything different they do has already been done better elsewhere.
But folks love having that big F on the headstock all the same, no matter what. It's always gas seeing home assembled parts builds and custom relic jobs getting that brand-name stuck on them 😂