With respect to the quality, I think you’re wrong. My recent EB5 purchase is a cracker, I can find nothing to fault it on in terms of quality and all recent reviews of the2013 & 2017 EBs are of the same opinion. The body designs may not be to everyone’s taste, that is after all entirely subjective but when it comes to finish and fittings they are very good. However their lack of consistency in producing a line is questionable. It must cost a fair bit to set up production of a guitar and then only to give it a 2 year run doesn’t make economic sense. The recent introduction of multitudinous colours of SGs also seems a bit pointless. If you buy an SG you probably want a cherry one or a walnut one.
The root of the problem seems to be their bonkers acquisition strategies. They buy up a brand and fail to keep producing that which the brand is good at i.e.Tobias, they let Michael go and the brand all but disappears. I believe they did the same with Trace Elliot & Cakewalk to name a couple more.
Add to this the unnecessary additives such as auto tuners which have to be a complete waste of time, who wants them, guitarists can usually tune a guitar, it’s fundamental!
A change of ownership may be the making of them, if this can be achieved by the present company going under.! Hopefully a guitarist/ luthier could run the company and concentrate on what they are good at.