I rather rated that demo and the sound it provided, and yes having a pick player rules.
@dave_bass5 nice recap on what it does. It’s really important to know your EQ or you are comparing apples and pears. It has a clean EQ from what I can see to accentuate the frequencies you want, and then you add a drive sound, which is in opposition to something like a BDDI which has its baked in tone, and the EQ affects that accordingly.
I am a sucker for stacking tones and having something like a mild drive and a gnarly drive available at the kick of a switch.
There is nothing like getting a new piece of kit, and actually using it to find all the available sounds, see how it interacts with other pedals and then other instruments to nail your sound, looking forward to more reports.