[quote name='EBS_freak' timestamp='1452700349' post='2952581']
Really? Not being an arse here, but I'm genuinely surprised if what you are saying is true. I've never met any bass player who has said they have bought anything because of "x" player, let alone Dave Swift. But then again, I'm not a marketing guy or in charge of purchasing for a shop so what you saying could be true!
My viewpoint, and I may be pretty ignorant here, is that Aguilar have a set of products that are loaded with selling points - which in themselves make the products sell. The DB750... what's their competition? Well, theres not many big block amps like that to choose from certainly... and the THs are great products which sound very different to the MarkBass, TC, Genz etc with what they are competing against. Aguilar seemed to have nailed that "vintage influenced but lightweight" in terms of their class D stuff. I would have thought that alone would be a bigger selling point...
How many people have bought Dingwall, Citron, Sadowsky, Fodera, Rob Allen, XYZ because of seeing/hearing them in Swifty's hands on the TV? I would wager that those people are in single figures, if present at all.
Conversely, Berg have zero endorsers... yet seem to have put them in a position of high visibility and with a great reputation. Now whether they as a brand are selling cabs in a comparative number to Aguilar, I wouldn't know.
My gut feeling is that the endorsement thing is primarily to score points over a different brand - "we've got x player" - but I don't think the consumers really care... but I do think consumers are impressed by pages full of endorsers - as stated before and in your last paragraph Barrie... especially if they are guys that they have heard of. I still don't reckon there's many people buying on the strength of one person using it, with MK being the notable exception.
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The fact Dave Swift is well known on the UK scene, on or off the TV, definitely must have some influence on sales. His credibility means that people know he wont endorse or recommend anything he wouldn't use or is not using . Considering the high profile gigs he does, Jools and multiple others, obviously the equipment he uses has to be not only adaptable but the best. This must be helping sales?
Regardless of the player, surely any high profile player who can be heard on TV regularly will be helping people to choose and secure those sales.