Couldn’t agree more. Having met (and imbibed several beers with) Scott, he is a great guy and a monster player. The marketing style is, by his own admission, a necessary evil due to YouTube algorithmic bollox combined with the majority of his customer base being American. A heady cocktail.
Frankly, given the choice between SBL ads and some of the other guff I see advertised, I’ll take the SBL advert every time.