It strange isn't it. I've had a lot of the boutique stuff (Shuker, Alembic, etc) and I find that while they're all beautifully made they're complex to coax out a great sound, ofter over-engineered and, well, a bit ugly.
The more gigs I play and the more varied music I'm asked to work on, I value the simplicity and quality of the American Fenders I've had.