This is from GG’s T&Cs:
5.4 - Product images are for illustrative purposes only, GUITARGUITAR LTD cannot be held responsible for differences in the manufacturer's imagery and the actual product.
I’m not saying that it is great practise, just what the website says. This is where retailers who provide pictures of the actual product being provided (even if that means multiple listings for individual products of the same type) are a safer bet, when buying mail order.