I think the bass playing community must take some responsibility for that. EB has brought out a few different guitars that they have continued to make, mainly signature models. However, when new basses have appeared, the Reflex for instance, the ‘Ray & Sterling were and are still the models that the buying public flock to. The same can be said for Fender’s Dimension bass, seemed good enough but still Ps & Js were bought by the skip load. Being an established brand seems to bring its own limitations; damned if they do, damned if they don’t. However, the price for a new US EBMM is ridiculous IMO.