Because the average horn loaded high frequency driver has 10dB higher sensitivity than the average woofer attenuation by one means or another is a necessity. It can be with a variable LPad, or with a fixed value LPad, or with DSP. Yes, the bass and preamp can reduce the treble, but their frequency passbands don't necessarily line up with that of the tweeter. Besides, there's nothing wrong with tweeter attenuation, we've been doing it for a hundred years, so why not?