I don't worry about labels at all, and as most know of me, I do like to support the smaller luthiers. At the end of the day you have to play what you like to play & I like Status. Nothing else does the job like them, whether it be my £260 Groove 5 or a £2000 S2-Classic.
The other thing you have to remember is that the smaller outfits will generally take better care of their clients. I'm in the design phase of a bass with Alan from ACG at the moment & the sheer amount of time he has spent talking to me, taking pics and sourcing woods for me is astounding. The guy hasn't even seen a penny from me yet, either. At the end of the day, I don't mind waiting a year for a bass to be made if I'm going to be treated like that.
So play what you like playing and what sounds best to you. The badge is irrelevant.
And as a little footnote, my last two cars have been Skodas. My Skoda Suberb was ten times better made than any Merc or BMW I've ever owned.
The badge means nothing!