I think he’s much bigger in the US……I read that he was a kind of Ed Sheeran in the early days, became more ‘serious’ on his 3rd album.
Also read about some spicy tabloid stuff, which seemingly put some people off of him.
I listened to B&R with a clear mind, and to me, it was a very good listen. And he seems to surround himself with some amazing players, which must give him some credibility.