As I said before, Fender aren't "churning" their designs because they want to, they have been forced into this in order to draw a line under their old under-performing selves and start afresh. I believe they now are lead by an ex Disney CEO who turned that brand around so they start the fight back from now.
People who just want cheap basses have plenty of other options. Looks like the message is US Fenders will be competing with "better" basses. There are far fewer instruments being bought than 30 years ago so Fender has to target its market and start making products that will stand up. If they have learnt anything they will be improving the quality of their instruments. QC seemed to be one of the big complaints so get that right, add a couple of upgrades while you're at it, and they can start competing. Hopefully Fender can then step back from the brink.
Of course the prices will go up, but if you get more bass for your money then that should be acceptable to enough bass players to make this work. Those who want something for nothing will have to look else where.