I've spent decades trying to sound good and IMO good gear, good ears and asking will make you sound as good as you're going to get.
I used to go to the pubs and clubs to hear the best bands I never thought anything about the sound. On a weekly basis I was seeing the likes of Jack Bruce, John McVie, Alex Dmochowski, Ronnie Wood, Phil Chen and many others. They weren't special because of their sound. . . . with the gear they had in the 60's, most bass players sounded like a goose farting in a fog. It was their playing made them stand out.
In my musical world I don't see anyone getting a gig because of their sound. We get the best gigs because of our playing and most important of all. . . . being in the right place at the right time or knowing somebody.