Not read the whole thread, so probabbly already said: Although a 'signature' wouldn't make me want to buy a model for that reason it does mean that there is a wider variation of models out there to choose from. I had never heard of Stu Hamm untill I waws researching medium/short scale basses, but ended up with a Fender Stu Hamm Urge (Mk1) anyway. Not because of the name, but because of the combination of features it offered, in particular it being a top quality 32", 24 fret. Would Fender have made this without some sort of endorsement? Who knows?