That's funnily enough exactly what I thought when I saw it, albeit far more clearly articulated, in short that this is more about marketing and image than audio. There's so much about it that hasn't been designed with a gigging player in mind (no wheels plus what looks to be a flimsy handle, no ext out, awkward shape with exposed controls), and too much that appears to have been designed to grab attention. I hope it comes in a very strong and well designed cover or the days of those knobs are numbered.