So, for those of you who do not understand what Walshy's up to, it borrows strongly to the work on classical conditioning of Ivan Pavlov, but is perhaps more in keeping of the methods used by the Soviet block in the 60's and 70's to 'encourage' certain behaviours of their agents. In short, for a few years now Paul has been putting beautiful instruments in front of that map and sofa, which, you will have noticed, are always arranged identically in each listing. The prices, because these are beautiful instruments, are high, but rightly so, many would say below market value. But you watch this space, suddenly there will be Satellites, Columbi, even some of those awful Russian things, and we're all going to be so conditioned by the map and the sofa, that we'll just carry on buying at the same high prices.
Do not stare at the map. Repeat, do not stare at the map.