I'm not a fan, but Fender sticks with what they know for a very good reason...thousands upon thousands simply go with what works. Other than that, as already mentioned, every time they try something new and different like the Dimension or the Meteora, they don't exactly sell like hotcakes.
You want something innovative and different, buy one of these.
Nothing really innovative about it, but that pickguard is accountable for quite a few sales.