Here's why - imagine you work in Fender's marketing department, and you're presented with the following. Which do you choose?
'FOR IMMEDIATE RELEASE: Fender, creators of classic instruments from the beginning of rock'n'roll, are delighted to announce the lauch of a white Precision bass, with a black pickguard and a maple neck.'
'FOR IMMEDIATE RELEASE: [color=#333333]Punk bass starts with Douglas “Dee Dee Ramone” Colvin. As the pounding heart of the Ramones, he pioneered a no-frills sound and style that left a permanent mark on rock music. On a white Fender Precision Bass slung impossibly low, he defined punk bass with simple but breakneck bass lines delivered with such pulverizing sound, speed and conviction that he singlehandedly set the template for generations of punk bassists to come..... etc.'[/color]