Its great marketing, established expensive brand, Famous players blah blah. Its nonsense imo. There not 5 grands worth more talented than the most expensive Sadowsky and the makers of Sadowsky for example, who just so happens to work out of the same city. Anyone who wants to pay that much, be Fodera's guest.. Its like a vintage Fender at £10,000 or what ever ridiculous price people pay for an instrument that cost the same as a standard Fender now at the prices they were back then. But no, hang on a minute.... its special because its 50 years old, it has that special vibe/tone, the wood has matured to give it a special something like a fine aged wine. Do me a favour..