I personally think that if a company genuinely has no idea, they should probably stay well away.
Most companies have an idea, run with it, then evolve it based on feedback (no pun intended). Simply starting from scratch using random player ideas is only going to be muddled.
There are plenty of companies putting out great pedals useable on bass and guitar who have a great vision. Earthquaker Devices, Fuzzrocious, Dwarfcraft Devices, CoPilot FX etc etc
Si