+1 to this.
There has been a huge move recently towards a more DiY, or (sorry for the much derided hipster term) artisan economy. Selling higher quality, higher priced, skillfully produced goods to a smaller number of people, direct from the maker. Musicians are already embracing this and hopefully this will be the route to a sustainable career for many in the future. Yes, it isn't going to make old school rock/pop stars of anyone, but that's a good ting isn't it?