It always makes me laugh, especially on some of the more fruity US forums when people talk with reverence about the "Matamp Factory" like it's a scared, holy place, bathed in clean white light where tonez are made.
I wonder if they could see that it's a run-down shed, up a little lane, behind a Tesco, that's completely disorganised with fag ends everywhere, that reeks of smoke with projects that started between yesterday and 40 years ago littered around if they would have the same reverence?
I'm not knocking Matamp's product at all but they are very much a case of the British Inventor's Shed, not Googleplex.