When I was younger I was always looking for something better (for better, see pointlessly more expensive!)or unique or something just different for a change. The first time I went to a music shop to try a bass, I was determined it would be anything but a Fender, because they're so ubiquitous and 'boring'. Guess what I walked out of the shop with?! The jazz bass I bought was the most comfortable bass I tried that day, but I was never happy because I wanted something 'different'.
These days I'm completely the opposite. After all the pointless GAS, I always came back to fenders, because I like how they feel and sound and that's where I stick these days. I know how they'll feel and sound, I know how to record and eq them, I know roughly what they'll weigh...If they break I know how to fix them, and that parts are easy to get. If they got nicked I could pretty much pick up a very similar one, or a Squier if Im skint from pretty much anywhere on the planet, straight off the net or from a shop and be relatively confident of what I was getting.
Are they the best basses available? Absolutely not, but there's a comfort and continuity to Fender, which goes a lot further than looks. And nothing is perfect, so if you know their weakspots you can work round them or fix them. I do like how they look anyway though.