Oh, I wasn't trying to out you! It was a pretty clear mystery 😄 But you made the point a few pages ago about how, internally, for, let's say, "heritage" brands this is a disaster. My point is that, personally, I don't really see the sense in targeting good products that people actually want to buy. It won't punish the people who are most directly responsible for this, because they have a wealth level where, essentially, there are no consequences.