As somebody who really doesn't get on with Fenders, I think it would be a tragedy if they did disappear as they are no doubt an iconic brand and responsible for a lot of good things generally.
I agree with most of the above on the confusing model line-up, and the Fender logo being on the USA instruments only. FWIW I would also say that having set the benchmark for playable basses, they seem to just be trading off that without any real innovation. The number of Super Jazzes and the like that the boutique guys build must surely have been noticed at FMIC. Why don't they do some proper R&D and develop the next icon?