It can't be easy heading up say EBMM or Fender, maybe even RIC.
You have a tried and tested formula that folks hate and love in equal measure, then get loved/slated for introducing new variants.
You introduce something a bit more left-field, then get loved/slated for introducing new ideas and not sticking to the trusted formula.
Everyone loves/hates your brand ambassadors. Looks like catering is a much safer option. Anybody want chips with that?